The fashion week in New York is one of the most important, for both designers and models and for lovers fashion girls, is why the supermodels Charli Howard and Clémentine Desseaux created the project “All Woman Project” designed to celebrate the diversity of beauty in the world of fashion. The aim of this campaign is to highlight the beauty of the differences in the bodies of women.
Within the campaign a video in which women with different types of faces and bodies involved was presented, which highlights that are amazing, brilliant and totally unique regardless of their appearance. This campaign aims to encourage women through social networks with thehashtag #iamallwoman to share their own images and that others become aware of the confidence and individuality that every woman has.
None of the images of the campaign were retouched withPhotoshop
“As consumers of fashion, we deserve to look at the picture of the real fashion, one that makes us see ourselves and make us feel represented. We do not need to see a row of white girls who are thin, we want a variety of sizes and colors. “
The women recruited for these pictures do not fit the “beauty standard”
The proportions of women are really important in this campaign
“You can make this world a better place. We can accomplish much simply by believing in ourselves. We just want more women to do the same. “