These photos show amazing tribes living almost intact an ancient way of life in the valley of the Omo.
The area is known for lip-plated Mursi and Karo, famous for wearing red and white ocher as body paint.
They were photographed by Italian Massimo Rumi for a two-month trip to the region in southern Ethiopia.
These incredible images of the lost world of the tribes of the Omo Valley in Ethiopia allow take a look at one of the most remote and beautiful parts of the world.
But beneath the surface, the increase in tourism is having a “negative impact” on these relatively pristine tribal communities and the 200,000 people who belong to them.
In recent years, the traditional tribal life in the valley of the Omo is claimed to have been threatened by modern development.
This stunning series of images by photographer Massimo Rumi capture a traditional way of life during a time of change.
Rumi, Italy, said: “As any photographer I was attracted to the valley of the Omo not for its scenery, but for the people who live in this area, ocher skin Hamer, Mursi lip-plated, the Karo painted, Daasanach and women.
“In a world that has become increasingly globalized I wanted to travel to this remote area of Africa before modernization obliterate their culture full of these ancient tribes.
The cultural heritage of the Omo Valley of Ethiopia, until recently, has been relatively untouched by globalization, however today dressed for visitors has become normal.
He added: “My biggest disappointment was seeing the negative impact of tourism is having on their behavior, and considering that Ethiopia has recently been nominated tourist destination year, this change can only get worse over time.
“Every time I approached a village of the tribe who had to negotiate a rate with the village chief to take pictures or sometimes had to pay me to people who wanted to photograph directly. I felt like I was in a casting.
“In Search photo, money pots women, horns and flowers piled up on her head. The children were posing as experienced models and were offering body painting and dance acts.
“I had to pay for each plane and very few were opportunities for me to capture spontaneous moments in your daily life.”
During his time traveling through Ethiopia from October to November 2015, he captured images Hammer, Daasanach, Karo and Mursi tribes.Other images show the moment Rumi was lucky to witness a ceremonial bull jumping event.
Mr. Rumi said, “When a man from the Hamar tribe has reached the age of majority has to jump over a line of cattle.
This act qualifies him to marry, have earned ye sons. The time of the ceremony is decided by the man’s parents and usually occurs after harvest. ”
“I felt very lucky to see through this authentic ritual. Ethiopia is a safe country, rich in history and well worth a visit before mass tourism will impact fully the authenticity of the place.
‘No dress in shirts and Nike shoes and tourists as soon as they change, is not yet.
The clothes they wear are authentic and rituals and way of life remains true, but the tourist dollar is rapidly becoming your lifestyle. ”
The tribes still living an ancient way of life, which tends to herds of goats and cattle and live in thatched huts.
The tribes located within the Omo valley are famous for their ancient way of life, but are increasingly threatened due to tourism.
The members of the Hamar tribe held during one of traditional community coming of age ceremonies.
These photographs were taken by Massimo Rumi (pictured), who spent two months photographing people in the area last year.